Social Commerce strategies

Yesterday Digitas released a whitepaper on Social commerce. Its called Social Commerce Strategy Playbook. Recently you see everybody jumping into to social commerce bandwagon. Even through social commerce is different for different people, everybody agree its important. But most businesses fail to see what it really means for them. There are group buying services like hautelook ( not much different from Costco business model) acquired by Nordstorm last week to paywithatweet. and everybody in between.

So you are pondering the question of what to do with Social commerce for you take a look at this whitepaper. Its pretty good for a starting point. I was trying to see where Socialcart fits into Digitas classification of Social Commerce businesses. In terms of business models we are closer to a marketplace as the model. We have both Merchants and social networkers as our clients. so the marketplace fits out bill. But when we look at the approaches, we do not fit any mold per Digitas. We are distributed, user centric, social adjacent and affiliate driven. That kind of complicates things, I guess

Anyway take a look at the whitepaper

About SocialCart

Based in the hotbed of cool tech in Chicago, IL, we’ve made a leap of logic: Why would you bother setting up one storefront when you can put your product on a thousand storefronts all over the web? Better yet, how about offering your product to be placed in front of hundreds of thousands of captive audience members directly through social media networks, the hottest thing since “cell phones that fit in your pocket”.

The one thing that every social media guru wishes for before they go to bed at night is a way to directly market a product to Facebook, or to MySpace, or their Blog, or Twitter followers, … and to give them a chance to buy right then and there, without leaving the website and adding more clicks to the process.

Enter and the ultimate distributed ecommerce platform.

Oct 2009 March 2011 Dec 2009
    1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31   
Recent Posts